Acting as chief executive officer of a company, 30 teams comprising college and university students have taken up the challenge of strategising a dynamic marketing plan for maximum market penetration.
With a RM200 allowance, each team has to plan and market a pocket-sized nano mobile charger used for multiple devices.
After submitting their marketing strategies, teams are given a month to execute their sales drive, before moving on to a long-term plan.
Jointly organised by ETI Tech and Multimedia University, the competition aims to unleash creative-thinking and the spirit of entrepreneurship among the youth.
Ummul Khairiyah, the project coordinator, says the competition is a great platform for young adults to experience what they've learnt in theory.
"The competition out there is tough. If you are not good at applying what you've learnt, you won't be able to succeed.
"Most of the colleges and universities emphasise paperwork and exams. Undergraduates are not exposed to real-life scenarios where they have to implement what they learn.
" She says the challenge has also encouraged participants to think about their future in the business world.
"Many were only thinking of passing their exams and getting a job. But now they are thinking about being successful entrepreneurs.
"Since the beginning of the project in January, most of them have started marketing the product through YouTube and Friendster. They even sell their ideas through roadshows, supervised by their lecturers.
" Ummul adds: "Being a young entrepreneur is not easy, but the benefits are very good. Besides the monetary gains, it also teaches young adults to take charge of their own future."